How Can Tourism Industry Revive From Covid-19?
Tourism is one of the most hit due to the pandemic. As globally the flights came to halt, nations went into lockdown, people started working from home.
All forms of travel came to a halt. The most affected is the air travel and international tours. World’s major travel destinations became standstill as the international borders closed down.
That’s the current state of tourism since the pandemic stuck us all and it almost nearing two years.
Now the world nations have fought back by preparing for mass testing and vaccine roll-outs. The concept of bio bubbles, social distancing, partial lockdowns, etc., are all working to a great extend in keeping the pandemic curve lower.
Soon the life will get into usual and the masks will be removed from the faces. Let us all hope for that to happen as soon as possible.
With the world revolving back to the normal one of the major industries that will have enormous recovery is the tourism industry.
It is definitely expected to bounce back and rise to ever seen heights once things get back to normal.
The moment the borders are open the industry will see signs of exponential growth as people are longing for travel and break from their schedule.
Yet there are quite a lot of challenges for the industry to consider. Due to the pandemic the general spending level of people have come down drastically.
Most of the people got affected by pandemic in many ways. Either they lost their near and dear ones, got infected worst, lost their jobs due to redundancy or industry downturn such as the tourism, airlines, etc., are current experiencing.
How Can Tourism Industry Re-Strategize to Revive?
For the tourism industry to revive they must re-strategize the current way of operations. More Emphasis must be given to the following key areas.
- Revamp Domestic Tourism
Enhance the domestic tourism potential by adding more local tourism destinations to the popular tourism locations.
It will help in dispersing the crowd at the major spots and keep a tab on the visitors. Adding more tourism spots will help in creating jobs, new market and business prospects in the nearby areas of the location.
Promoting local tourism is essential to revive from the losses incurred by government, tour operators, resorts and the whole tourism ecosystem.
Add more local tourism destinations to the map and provide the amenities, accommodation and recreational activities that can handle a large crowd with proper covid-19 protocols.
Planned tourism villages and spots with wide spread rest areas, large walkways, distanced out eateries, etc; will help in spreading out the crowd.
2. International Travel Bubble
Creating Travel bubbles with other countries is very essential and already many countries including India has launched air bubble programs with neighboring countries.
Air bubble is developed as a compliance to the covid-19 protocol to reduce the spread of the pandemic globally.
Under the Air bubble program individuals who are the fully vaccinated and have taken the Rapid PCR (Polymerase Chain Reaction) Test in 48 or 72 hours can travel across countries.
At least for a while until majority of population globally gets vaccinated and the cases drop significantly international travel will have certain restrictions to keep the Pandemic from exponentially spreading.
Hence, International Travel Bubble will help revive International travel industry as individuals can travel to the destinations safely and enjoy their vacations amidst the pandemic.
3. Vaccine Passports
Similar to Air Bubble, to enhance the vaccination rates and spread the importance of vaccination, many countries have mandatory rule of having a vaccine certificate to travel abroad, stay in resorts, and be out in public places.
There are globally accepted vaccines currently available for mass vaccination across the world.
To name a few they are Pfizer, Moderna, Astra Zenica, Covid Sheild, and Sputnik. They are all developed by various medical research centers across countries to curb the spread of the pandemic.
Hence during the travel, the vaccine passport needs to showed at various points on demand such s airport check in counters, hotels, public places, and more.
It will help in a seamless travel across countries and revive footfalls to the hospitality and tourism sector
4. Special Innovative Offers
Despite the pandemic, there are people who are interested in travel. Creative marketing has a great role to play. Ana awareness plus incentive program works a lot during situations like a pandemic.
Create awareness among the public about ways to control the outbreak. Meanwhile, incentivize them will special offers to theme parks, hotel stays, stretched holidays, work from a hotel, and many more
It will help in creating. Sense of security at the same time have some room for fun. For the tourism industry it is. a vital requirement to introduce such special packages to revive quickly from their downturn.
Hence in a nutshell, for the Tourism industry to revive from the downturn, they have to re-strategize the tradition marketing and operational approach and define new rules of tourism amidst the pandemic.
Stay tuned for more updates!
